Your next client is already paid for.
Every business that advertises or does outreach pays for leads it never turns into sales. We find where yours slip away, show you what they're worth in your own numbers, and build the systems that bring them in.
Our promise: +10% gross profit with your current leads.
You'll leave knowing something about your business you didn't know before.
Lost leads cost more than you realize.
Now add the time and labor it takes to follow up on all three to find the one that converts.
How do you know your leads are converting?
If you have a CRM, an AI agent or a sales team that handles it, you should be able to answer these in under a minute:
- How many leads came in last month, and what did each one cost?
- How many heard back within five minutes?
- How many times was a lead followed up before someone called it dead?
- Which salesperson is falling behind the company average, and since when?
- Why did the deals you lost not close?
If any of those took longer than a minute, money is leaking somewhere between the first call and the signed deal. Nearly every business we look at has a leak. Only a few know where to look.
Why the usual fixes don't stop it.
Buying more leads
More leads pour into the same gaps. Your cost per sale climbs, and the leak grows with the budget.
Adding another tool
Most businesses already own good software. It's set up wrong, or it doesn't talk to the other tools, so nobody trusts the numbers.
Hiring an agency on retainer
You get a monthly report on clicks and impressions. What happened to each lead after it arrived usually isn't in it.
Plugging in an AI agent
It answers fast. It's also a generic script, set up once and left alone, and nobody updates it.
Each of these adds more: more leads, more software, more reports, more automation. Do any of them first check what's happening to the leads at every stage?
Fix the leaks before you buy more leads.
Every business that advertises or does outreach has already paid for revenue it never collected. Calls went unanswered. Follow-ups stopped. Appointments didn't happen. Past customers were never asked again.
That's the cheapest growth you'll ever find, because you've already paid for it. Once those leads are converting as well as they can, spending more on marketing makes sense, and you'll know it pays for itself.
We find it by checking every stage of your funnel for three things:
A step that should happen and doesn't.
A step that happens, but nobody can say how well.
A step that changes, but nothing shows whether the change helped.
Six places revenue goes missing.
Some of our clients get a steady stream of inbound leads. Others go after accounts they've chosen. Either way, the leaks show up in the same places.
Leads wait too long, or never hear back after hours.
Instant answers by call, text and form, with the appointment booked.
Leads go quiet, and your team assumes they've moved on.
Follow-up that continues until there's a yes or a clear no.
Booked appointments that never happen.
Confirmations, reminders and easy rescheduling.
Proposals and bids that stall.
Deal tracking that tells your rep when to step in.
Gatekeepers, long cycles, trade-show leads that fade.
Targeted outreach to two to five people inside each account, with a real reason to reply.
You can't see what's working, by stage or by salesperson.
One live dashboard: leads, conversions, cost, follow-ups, and why deals were lost.
Fortune 500 follow-through, built for your business.
Large companies spend heavily to make sure every lead is answered, followed up and tracked to a result. We build the same kind of engagement system for your business, at a fraction of the cost, so no lead goes cold for lack of a next step or because it was forgotten.
Built for you
Every system is designed around how your business sells: your offers, your schedule, your best salesperson's habits. Nothing is a template with your logo on it.
Works with what you have
We connect with every major and minor tool that can be connected. Keep the systems you've paid for. We make them work together.
You can see it working
A live dashboard comes with every system. Check it whenever you like. You'll never wait on an email to find out what's happening.
And the work doesn't stop at launch. We keep tuning what we built, and the dashboard shows you what changed and what it produced.
At least +10% gross profit, or we'll tell you.
We only take on a business when its own numbers show room for at least 10% more gross profit from the leads it already has. If it isn't a good fit, that will be obvious to both of us. You'll still leave with a plan that you and your team can work on.
Built for growth-minded businesses.
We do our best work with companies that:
- already invest in bringing in new business: ads, trade shows, outreach or referrals
- have a sales team or crews counting on a steady flow of work
- sell jobs or deals where every win matters
- plan to grow at least 10% next year
If you're just starting out, or you'd rather not invest in growth, we're probably not the right fit yet.
Christopher Browning
FounderMath, computer science and an MBA. Building on the web since 1997, including at McAfee, and seven years consulting for international companies across Southeast Asia. Now focused on one question: how much revenue has your business already paid for and not collected?
What you get from one assessment call.
Built around your numbers. If it makes sense for both of us, we'll make you an offer at the end. You'll know that going in, and no is always an acceptable answer.
- Book a time.
Pick a time that works. Your confirmation email includes a few questions to think about, so we can go deeper on the call.
- The assessment.
30 minutes, stage by stage through your funnel. You confirm every number before we use it.
- The next step.
If there's a fit, we'll make you an offer at the end. If there isn't, we'll say so.
You keep, whether or not you hire us
- A written leak report
- A recording of the call
- A fix list and growth plan you can run yourself
Either you learn something new about your business, or an outside expert confirms you're on the right track and shows you where to focus next.
You'll pay for leads again this month. How many will you keep?
Keep in mind you pay for every lead, even the “organic” ones. We'll use your numbers to show whether you're getting every reasonable sale out of all of your leads.
You keep the leak report and fix list either way.